BENGALURU, April 19, 2026 — In a major move to simplify the increasingly fragmented streaming landscape, Amazon has officially launched a high-value bundle on Prime Video Channels, combining Apple TV+ and Peacock Premium Plus for a single monthly price of $19.99.
The partnership, which went live earlier this week, represents a significant strategic shift for the industry. By housing two major competitors under one interface, Amazon is positioning Prime Video as the “hub” of the modern digital living room. For consumers, the primary draw is the price: subscribing to Apple TV+ ($12.99) and the ad-free Peacock Premium Plus ($16.99) separately would cost nearly $30, making this bundle a 30% monthly saving.
What’s Included in the Bundle?
This package isn’t just about quantity; it brings together some of the most critically acclaimed and popular content currently available:
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Apple TV+: Subscribers gain access to award-winning Apple Originals, including the final seasons of Severance and Pluribus, alongside a growing library of high-budget films and Major League Baseball (MLB) Friday Night Baseball.
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Peacock Premium Plus: This is the high-tier, mostly ad-free version of NBCUniversal’s service. It includes current hits from NBC and Bravo (like The Real Housewives and Law & Order), live sports such as Premier League soccer, and the ability to download content for offline viewing.
The “Cable-fication” of Streaming
Industry analysts view this as the latest step in “streaming rebundling.” Much like the traditional cable packages of the past, tech giants are finding that “stickiness”—keeping a user within their ecosystem—is more valuable than forcing them to manage a dozen individual apps.
“This bundle makes it easier for customers to seamlessly access even more entertainment options all in one place,” said Ryan Pirozzi, Head of Prime Video Channels, US. “We’re continuing to deliver on our commitment to provide customers with greater choice and seamless access to the shows, movies, and sports they love.”
How to Subscribe
The offer is currently available to Amazon Prime members in the United States. Eligible users can sign up directly through the Prime Video app or website. Once subscribed, content from both Apple and Peacock appears directly within the Prime Video interface, allowing for a unified “Continue Watching” row and a single billing statement.
While the deal is currently marketed as a “limited-time offer,” its success could signal a permanent shift toward more collaborative bundling between rival platforms. For now, it remains one of the most competitive deals for sports fans and prestige TV enthusiasts alike.
