Huawei Challenges Apple and Samsung with Pura X Max “Wide Fold”

Huawei Challenges Apple and Samsung with Pura X Max “Wide Fold”

SHENZHEN — In a move that effectively beats Apple and Samsung to the punch, Huawei officially unveiled the Pura X Max on Monday, April 20. Billed as the industry’s first “wide-format” book-style foldable, the device moves away from the narrow, remote-control-like silhouette of traditional foldables in favor of a broader, more natural “paper-like” aspect ratio.

The launch event in China showcased a device designed to dominate landscape-oriented tasks—gaming, cinema, and multitasking—well ahead of the rumored “iPhone Fold” and “Galaxy Z Fold 8 Wide” expected later this year.

The “Wide” Advantage: Display & Design

The Pura X Max features a consistent 2:1 aspect ratio across both its screens, ensuring that the visual experience remains uniform whether the device is open or closed.

  • Internal Screen: A massive 7.7-inch 120Hz LTPO OLED panel with a peak brightness of 3,500 nits.

  • External Screen: A wide 5.4-inch display that mimics the feel of a standard flagship phone, reaching 3,000 nits of brightness.

  • Durability: Built with “Kunlun Glass 2” and a new carbon fiber support layer, Huawei claims the device is 50% more impact-resistant than the previous generation. It also boasts an impressive IP59 rating for dust and high-pressure water resistance.

  • Huawei Challenges Apple and Samsung with Pura X Max “Wide Fold”

Performance: Kirin 9030 Pro & Ray Tracing

Under the hood, the Pura X Max debuts the Kirin 9030 Pro chipset. Built on a refined 6nm process, this 9-core architecture introduces hardware-level real-time ray tracing acceleration, a feature specifically tuned for high-fidelity mobile gaming.

Component Specification
Processor Kirin 9030 Pro (Hardware Ray Tracing)
RAM/Storage 12GB or 16GB RAM / Up to 1TB Storage
Battery 5,300 mAh (66W Wired / 50W Wireless)
Software HarmonyOS 6.1 (with Xiaoyi Companion AI)

Photography: The “Red Maple” System

The rear camera module, featuring a distinctive ceramic bezel, houses the Second-Generation Red Maple imaging system.

  1. 50MP Main Camera: Features a f/1.4 to f/4.0 variable aperture and RYYB sensor for elite low-light performance.

  2. 50MP Periscope Telephoto: Offers 3.5x optical zoom with a large aperture for “DSLR-level” portraits.

  3. 12.5MP Ultra-Wide: Optimized for macro shooting and sweeping landscapes.

Pricing & Availability

Huawei has opened orders in China starting today, with general sales beginning April 25. The device is available in five colors, including the standout Olive Gold and Vibrant Orange

  • 12GB + 256GB: 10,999 yuan (approx. $1,613 / ₹1,34,500)

  • 16GB + 1TB (Collector’s Edition): 13,999 yuan (approx. $2,053 / ₹1,71,200)

With the M-Pen 3 Mini stylus support and deep integration with the newly upgraded Xiaoyi Smart Brain AI, the Pura X Max isn’t just a phone—it’s Huawei’s definitive statement that they intend to lead the next era of foldable innovation, even as global competitors race to catch up.