MOUNTAIN VIEW — Google is preparing to launch its most minimalist wearable to date, a screen-less fitness tracker reportedly named the Google Fitbit Air. Designed to compete directly with subscription-heavy platforms like Whoop and Oura, the device marks a strategic shift for the brand, prioritizing passive, 24/7 health monitoring over on-device notifications and apps.
The device gained massive attention this week after high-quality leaks and sightings of NBA star Stephen Curry testing the tracker in public since early January.
The Design: “Hiding in Plain Sight”
Leaked images and promotional clips from Curry’s Instagram reveal a “woven fabric” band that lacks a traditional watch face.
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Form Factor: The tracker is a thin, buttonless module tucked into a high-performance strap made of recycled polyester and elastane. It is reportedly thinner than the Whoop 4.0/5.0 chassis.
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The “G” Shift: Notably, the hardware features a prominent Google “G” logo rather than the traditional Fitbit branding, signaling a deeper integration into the Google hardware ecosystem.
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Colors: The lead “Curry Edition” features a distinctive Gray and Orange colorway, though classic Obsidian and Porcelain options are expected.
Google Health Integration: The “AI Coach”
The Fitbit Air is expected to launch alongside a massive rebranding of the Fitbit software ecosystem. Internal sources suggest Fitbit Premium will be renamed Google Health, serving as a unified subscription service for all Google-branded wellness data.
| Feature | Description |
| Google Health Coach | A Gemini-powered AI that provides personalized recommendations based on biometric data, nutrition, and even medical records. |
| Clinical Data Link | In a first for Fitbit, users can now securely link medical records (lab results, medications) to the app for more accurate wellness guidance. |
| Metabolic Tracking | Full integration with Continuous Glucose Monitors (CGMs) via Health Connect, allowing the AI to explain how specific meals or workouts affect blood sugar. |
| Recovery Focus | Since there is no screen, the app will prioritize “Cardio Load” and “Recovery Scores,” similar to the Whoop “Strain” system. |
Subscription-First Business Model
Unlike the Pixel Watch, the Fitbit Air is rumored to follow a “hybrid” model. While the hardware will likely carry a retail price (estimated at $99–$129), many of the advanced AI coaching features and long-term data trends will be locked behind the new Google Health subscription.
“It’s about the relationship with your health, not just the numbers,” Stephen Curry noted in a teaser. “It stays out of the way so you can stay in the zone.”
Launch Timeline
The Google Fitbit Air is expected to make its official debut during the Google I/O 2026 keynote in May. With the “Personal Health Coach” currently in Public Preview, the hardware launch will likely coincide with the global rollout of the revamped Google Health app.
As Google positions the Fitbit Air as a “distraction-free” alternative to the smartwatch, it signals a new era where AI analysis is considered more valuable than the hardware it lives on.
